August 29, 2022
Microsoft and the art of distributing something new.
Full-time employment is leveraging your employer's distribution. So is writing for a publication, recording under a label, releasing software in a bundle, or making the first app for a brand-new platform.
The first time Microsoft sold a spreadsheet, it didn’t even sell it itself. The spreadsheet standard had been set by VisiCalc, that first killer app for PCs. Microsoft had to follow, fast. Which is what it did best. If V…
Read essay →
