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The Reproof Blog
on the craft of writing and rewriting.
AI is for brainstorming. Writing is for humans.
The robots are here to save you from busywork. That's it.
You might find it in yourself to write 100 unique product descriptions, coming up with something unique to say about each almost-the-same-yet-slightly-different product. Your resolve may also quaver a…
Write documentation first. Then build.
The best way to build a great product is to write the whole idea out first.
VisiCalc started as a reference card. The Nest thermostat started as a press release. AWS, seemingly, started as a 128-word memo. “Writing is a way of finding out,” wrote Kettering University’s Marvin…
Trash the thesaurus. Dig into the dictionary instead.
You don’t need a better word. You need a refined meaning.
Have a good day!, you type, but that’s what everyone else says, and there’s got to be something better. So you turn to the thesaurus. Have could be own, keep, maintain, utilize, occupy. Good, in turn,…
The best ways to back up your largest files
Amazon S3 vs Google Cloud vs Backblaze B2, for normal people.
Storage is cheap. Now, anyhow. It took long enough. The first consumer 1TB hard drive cost $399. Now, for a third of that price, you can get a 6TB external hard drive or a 1TB SSD. That’s a good thing…
Writing is photography with a pen
On perspective.
Here stands a tree. For now, that’s all you’ve got. A solitary tree, standing alone above the fray, an icon of individuality. Or one tree among many, a pillar of community or a young sapling in the sh…
Kirby's Sonja Broda on Proofreading
“I rely on a good night’s sleep to put some distance between me and my text.”
Writing doesn't start when you put pen to paper. It starts back in the lab, where you research and find out what works, documenting your progress along the way. Then it's pen to paper to tell others h…
A writer's guide to Google Analytics 4
The Google Analytics you've used for years is going away. Here's how to adapt to the new version.
It’s been the constant companion of bloggers for over a decade and a half, the analytics tool from Google that told you how many people visited your site. And now it’s going away. Not Google Analytics…
Google Docs still doesn’t fully support Markdown
Markdown as shortcuts, not Markdown as formatting
A year before the Writely team released what would become Google Docs, two years before the search giant started building an online office suite, John Gruber wanted a simpler way to write. Writing blo…
Lyn Graft on Proofreading
"Wait 1-2 days and look at it first thing in the morning."
Everyone has a story. The best way to sell your product, your vision, your dream, is to tell your story. That's what Shār Snacks Chief Story Officer Lyn Graft focuses on in his book, Start with Story,…
Hitting the top of Hacker News = 30,000 Visitors
The knock-on effects of getting to the front page of Hacker News.
It’s the homepage for the tech crowd, the first thing developers and startup founders check each morning, the place for “anything that gratifies one's intellectual curiosity,” in the words of its FAQ.…
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