We need a do-not-disturb mode, for collaboration.

The best collaboration comes in spurts.

You’re finally focused, typing, pouring everything in your mind onto digital paper, writing the thing you’ve put off ‘til the last minute. You’re in the flow, or something approximating it. A few more hours of this, and the fear of missing …

Microsoft and the art of distributing something new.

Full-time employment is leveraging your employer's distribution. So is writing for a publication, recording under a label, releasing software in a bundle, or making the first app for a brand-new platform.

The first time Microsoft sold a spreadsheet, it didn’t even sell it itself. The spreadsheet standard had been set by VisiCalc, that first killer app for PCs. Microsoft had to follow, fast. Which is what it did best. If VisiCalc and Lotus …

The metaverse is already here, on Spotify.

A persistent, consistent experience would change digital work. The rest can wait.

It's the tiny things you miss the most, the things you take for granted until they're gone and you're surprised by how handy they were. As it was when I started a new Apple Music trial, lured in by the human curators and 6 months of free …

Log In is more popular than Sign In: The UX Microcopy Survey

How 100 SaaS tools tell users to join, check pricing, get help, see legal stuff, exit, and more.

Is it Log in , or Sign in ? Contact Us , or just Contact ? Terms of Service and Privacy Policy , or is Legal alone enough? Pricing , right? Not Price ? Sentence or title case? Or all caps? Much like the wording on exit signs and in-flight …

AI is for brainstorming. Writing is for humans.

The robots are here to save you from busywork. That's it.

You might find it in yourself to write 100 unique product descriptions, coming up with something unique to say about each almost-the-same-yet-slightly-different product. Your resolve may also quaver at the prospect of pairing each of those …

Write documentation first. Then build.

VisiCalc started as a reference card. The Nest thermostat started as a press release. AWS, seemingly, started as a 128-word memo. “Writing is a way of finding out,” wrote Kettering University’s Marvin Swift in Harvard Business Review , 49 …