The Reproof Blog

You start out doing something, and if you're good at it, very often you find yourself managing others doing that thing. So it goes so often for writers, where writing on the beat leads to editing othe…

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Sometimes the smallest words are the hardest to get right. That's Michael Metts' focus in Writing is Designing, the book on UX writing he co-authored with Andy Welfle. Whether writing small bits of c…

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Microcopy comes in many forms. For Andy Welfle, who co-wrote the book on UX writing with Michael Metts, it might come in the form of the writing inside Adobe's software in his day job. Or, it might co…

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There’s writing. Then there’s the long slog of turning that copy into something others would want to read. Of marking up pages, crossing out words, correcting mistakes, and rewriting things until they…

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Writing's writing, whether you're publishing in a community, sending out an email newsletter, or building a blog following. For Arpit Choudhury, building the Astorik community, running the Data-led Ac…

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Software automation tool Zapier is one thing few people know they need. They know they want to simplify their work, to turn contacts into customers and data into documents, but they don't know how to …

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What's next? Jason Crawford's writing about the history of technology and the philosophy of progress weaves the story of how things changed and how they could change in the future. From the history of…

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Local newspapers are an endangered species, threatened both by larger national newspapers and declining print subscriptions. Yet email newsletters—in part, thanks to Substack—have been a bright spot a…

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An overflowing inbox means something’s working. Chatter. Questions. Complements. Complaints, even, mean people care enough to complain. Better that than passive indifference. You know something’s work…

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It’s the best feeling when you’ve finally written the last word, added the final stop, shut the laptop, and walked away. You’ve created something new, turned the blank page into something meaningful. …

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