Kirby's Sonja Broda on Proofreading

“I rely on a good night’s sleep to put some distance between me and my text.”

Writing doesn't start when you put pen to paper. It starts back in the lab, where you research and find out what works, documenting your progress along the way. Then it's pen to paper to tell others how to do the same thing in the future. …

Lyn Graft on Proofreading

"Wait 1-2 days and look at it first thing in the morning."

Everyone has a story. The best way to sell your product, your vision, your dream, is to tell your story. That's what Shār Snacks Chief Story Officer Lyn Graft focuses on in his book, Start with Story , and in his business storytelling …

Justin Jackson on Proofreading

"Write it fast, then read it out loud a few times."

Sometimes you need a break. Between blog posts about bootstrapping a startup , a book about marketing for developers , and running podcasting platform Transistor (with content about starting a podcast along with landing pages and more), …

Atlassian's Peter Preston on Proofreading

"Read it out loud to see if it sounds like a script or if it flows."

Writing is perhaps one of the most universal job skills, not something reserved for "official" writers. For product marketers, such as Atlassian 's Peter Preston, writing is part of how you promote your product. In a way, that keeps your …

Notion's Nate Martins on Proofreading

"It’s all about writing a bad first draft."

You don't write for the sake of it. You write for a specific goal, to share a certain idea and (especially in business writing) drive readers to take some action afterwards. That goal is what matters. The specific words you write are in …

Justin Pot on Proofreading

"I like to have my computer read my articles to me."

"Read it out loud," suggested Zapier managing editor Deb Tennen on how she spots things to fix in her writing. Justin—my former Zapier colleague with bylines around the web including Fast Company and The Next Web—took that idea a bit …